REACH NORDIC FAMILIES ACROSS 6.5M VISITS.
2.4M Leo’s Family loyalty members. 197 in‑park digital screens across 63 destinations in Sweden, Norway, Denmark, Finland and Germany. Three hours of dwell, every visit.
6.5M
ANNUAL Guests
Children + parents
across 63 Nordic play
centres in 5 markets
across 63 Nordic play
centres in 5 markets
2.4M
LOYALTY MEMBERS
Leo’s Family — opted-in, CRM-verified, free membership
3HRS
AVG DWELL TIME
Per visit — captive, screen-free family time in-park
50%
OPEN RATE
Our newsletter open rate vs. ~20% industry benchmark
Case studies
Real campaigns. Real families. Real results.
Danone
A creative FMCG Family brand activation
Danone took their trade campaign to the next level with Leo's Family Media, activating across screens, POS, email, and social. The result: a campaign that drove both brand awareness and sales.
triumf glass
Leo’s Djungelmix co‑branded ice‑cream.
A match made in heaven. A brand licensing setup supported by the full Leo's family media palette, building strong brand awareness across multiple channels and challenging an entire category. The activation spanned social, email, POS, and trade marketing.
Nazar
strong Omni-channel activation
Nazar, a strong multi-year partner, activates their brand across the full customer journey, before, during, and after the park visit. Topped off with an exclusive Leo's Family Member offer to drive conversion.
TARGET GROUPS & DATA
Three life stages. One captive family environment.
Leo’s segments the family audience by the age of the child — because the parent’s purchase decisions change with them. Pick the segment that fits your brief.
Age 0-3
THE STARTERS
Our starters: first-time parents. A naturally curious audience, highly receptive to information and guidance as they navigate their new role. They are especially focused on health, motor development, and finding the right daytime activities for their child.
Age 4-7
THE CORE
Leo's core audience: the high-value, high-frequency family. Deeply engaged with healthy movement, family destinations, sports activities, and birthday experiences. Always on the lookout for great deals and member benefits.
Age 8-12
THE LOYALS
The loyals: the pre-teen family. Weekend fun, camps, and live experiences are at the heart of how they spend their time together. Leo's has been part of their lives for years, a trusted companion through every stage of their child's development.
6.5M
ANNUAL Guests
Children + parents
across 63 Nordic play
centres in 5 markets
across 63 Nordic play
centres in 5 markets
74%
of Guests
Has a full-time job, meaning a household with two incomes and purchasing power.
2.4M
LOYALTY MEMBERS
Leo’s Family — opted-in, CRM-verified, free membership
80%
Brand awerness
Among children in our core target group, Leo's carries strong and lasting brand awareness.
63
Playcenters
Leo's Lekland reaches families in five markets (Se, Fi, No, Dk & De).
73%
Of guestes
Own their own home, meaning long-term stability and higher disposable income.
3HRS
AVG DWELL TIME
Per visit — captive, screen-free family time in-park
43%
of parents
Has a high or very high buying interest in Leo products.
68%
Of guests
Has higher education, meaning a deliberate and informed approach to purchasing decisions
55k
Birthday parties
Every year, 55 000 children celebrate their birthday at Leo's
86%
of guests
Has 1 to 2 children under 12, an active family with high purchase frequency.
50%
OPEN RATE
Our newsletter open rate vs. ~20% industry benchmark
Advertising formats
Five surfaces. One BIG opted‑in family audience.
Build a campaign across one channel or stitch them together for full‑funnel coverage — from awareness on the park floor to consideration in the loyalty inbox.
In-store
Where families come to play, eat, and celebrate. Every visit is a high-dwell experience reaching parents and children at their most receptive.
Email
Leo's email channels reach loyal, opted-in members who have chosen to stay close to the brand. A trusted, direct channel that puts partner offers in front of the people most likely to act.
SOME
Leo's social channels connect 344,000 followers across Instagram, Facebook, and TikTok, an active community where partner brands show up naturally and authentically.
Website
Leo's website is the first stop for families planning a visit, booking a party, or exploring membership benefits, reaching parents already in a Leo's mindset.
Contact us
Talk to the team building your brief.
We'd love to hear from you - reach out, and we'll tell you more about the possibilities
to activate your brand across Leo's channels
to activate your brand across Leo's channels
Gabriel bergqvist
CMO
leosfamilymedia@leoslekland.se
Anna Serner
Media Sales, Nordics
leosfamilymedia@leoslekland.se
